September 2013
Is ‘short and sweet’ always the way to go in advertising?
Published September 20, 2013
Marketing campaigns are often trying to find the best, most direct ways to explain a product or service to customers quickly. In terms of television commercials, direct mail campaigns or even mobile ads, consumers are thought to have short attention spans. Why read 300 words when they can read 150? Will a three-minute commercial really hold a viewer’s attention? Nah, let’s just make another … Read more »
The more the merrier: Why a multipronged marketing approach is successful
Published September 19, 2013
Two heads might be better than one, but what about types of marketing approaches? The advent of social media has significantly changed the way that companies create their advertising campaigns. Customers not only expect quick product delivery, they expect any questions or concerns to be answered as instantaneously as possible. A contribution piece in Inc. Magazine discussed this very issue, explaining … Read more »
Break out of your marketing comfort zone
Published September 18, 2013
With technology ever-evolving, it is easy to assume that today’s marketing world only needs to include web-based marketing or direct mail approaches—one or the other. Depending on the audience, it is critical to pick the best option and stick to it. However, with so many choices available, it can often be overwhelming for those trying to create that ideal, game-changing campaign. A recent … Read more »
Chipotle proves success of subtle advertising
Published September 17, 2013
How direct does direct marketing need to be? The answer is, not very, at least if Chipotle’s latest approach is any indication. The Mexican-style restaurant chain has underscored its devotion to natural ingredients—including its meats—for some time. However, the company just released a short video that doesn’t state the business name until the very end. With Fiona Apple crooning a … Read more »
Gimme a break: Google and Nestle create innovative cross-marketing campaign
Published September 16, 2013
“Break me off a piece of that KitKat bar!” Everyone knows the words to the long-running jingle for Nestle’s popular KitKat candy bar, but a recent commercial takes the familiarity of the chocolate bar to a new level. Following Jelly Bean, Google’s newest operating system for its Android phones is called Kit Kat—continuing a trend of naming these systems after sweet treats—and … Read more »
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