October 2013
‘Honest Slogans’ project dares brands to face some difficult truths
Published October 23, 2013
Can you imagine a world in which brands had truly honest slogans? Clif Dickens, a freelance graphic designer from Nashville, Tennessee, can. In fact, he has embarked on a project to do just that. Aptly titled “Honest Slogans,” Clif’s Tumblr features images of recognizable brands whose true values and services aren’t all accurately represented by traditional and web based marketing … Read more »
Fukushima Industries caught up in perceived rebranding debacle
Published October 22, 2013
More than two-and-a-half years after a tsunami and subsequent earthquake devastated Japan, the headlines associated with “Fukushima” these days are not encouraging: “Radioactive water leaks at Fukushima as operator underestimates rainfall” (Reuters, October 21) “Fukushima far from over” (U-T San Diego, October 21) “Photos highlight the tragedy that befell … Read more »
Tide’s horror movie Vines are bloody hilarious
Published October 21, 2013
October 21, 2013 – Can you capture the essence of an iconic horror film in just six seconds? Tide has decided to take on this precise challenge as part of its “Stains Better Be Scared” marketing campaign, which will run through the end of October. AdWeek reports that the Procter & Gamble brand is using Twitter and Vine, a six-second mobile-social video platform, to release … Read more »
Would you buy a car from Ron Burgundy? Chrysler thinks so
Published October 18, 2013
October 18, 2013 – Will Ferrell has re-donned his 1970s stache and polyester suit to portray the hapless news anchor Ron Burgundy in “Anchorman 2.” But, the most interesting thing to happen so far with the film is its advertising campaign. A few commercials have already aired with Ron Burgundy explaining why viewers should buy the Dodge Durango. “As one might expect, Will … Read more »
Man uses Google Earth to reunite with his family | New Google Advertisement
Published October 17, 2013
October 17, 2013 – If there were an award for Brand Whose Commercials Are Most Likely to Reduce Viewers to a Blubbering Mess of Tears, Google would certainly be one of the top contenders. While the search giant isn’t the only company to incorporate poignant storytelling into its marketing campaigns, it has created some truly memorable advertisements over the years. However, it may have … Read more »
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