November 2013
Powerful Yogurt marketing campaign brings muscle to the masses
Published November 1, 2013
The preferences of consumers are dictated by a multitude of factors, ranging from geographic location to personality and, yes, gender. That’s the only way to explain why “Powerful Yogurt” exists. While the name of the company doesn’t exactly stand out, its larger serving size and package design does. With its bull-inspired logo and distinctive black container complete with … Read more »