December 2013
Google: The advertising chameleon may finally show its true colors
Published December 3, 2013
When it comes to its own brand name, Google is famously amorphous, using the “Google doodle” as a chance to spotlight whatever holiday or important historical event it feels like acknowledging. But there’s another aspect of its service in which it has become prolific: stealth advertising. Not just its own, but the promotion of sponsored links to the top of Google searches. Now, however, … Read more »
Why a great logo is essential for your business
Published December 2, 2013
If you are running a business, you should have a great logo to represent your brand. Whether your business is a large company or just you working out of your home, a logo is an essential component of branding that functions to make your brand recognizable and memorable to your customers. Logos are crucial because they can be used across multiple channels to communicate your brand’s presence and … Read more »
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