October 2013
Tide’s horror movie Vines are bloody hilarious
Published October 21, 2013
October 21, 2013 – Can you capture the essence of an iconic horror film in just six seconds? Tide has decided to take on this precise challenge as part of its “Stains Better Be Scared” marketing campaign, which will run through the end of October. AdWeek reports that the Procter & Gamble brand is using Twitter and Vine, a six-second mobile-social video platform, to release … Read more »
Would you buy a car from Ron Burgundy? Chrysler thinks so
Published October 18, 2013
October 18, 2013 – Will Ferrell has re-donned his 1970s stache and polyester suit to portray the hapless news anchor Ron Burgundy in “Anchorman 2.” But, the most interesting thing to happen so far with the film is its advertising campaign. A few commercials have already aired with Ron Burgundy explaining why viewers should buy the Dodge Durango. “As one might expect, Will … Read more »
Man uses Google Earth to reunite with his family | New Google Advertisement
Published October 17, 2013
October 17, 2013 – If there were an award for Brand Whose Commercials Are Most Likely to Reduce Viewers to a Blubbering Mess of Tears, Google would certainly be one of the top contenders. While the search giant isn’t the only company to incorporate poignant storytelling into its marketing campaigns, it has created some truly memorable advertisements over the years. However, it may have … Read more »
Playstation encourages gamers to have ‘Perfect Day’ with new PS4 console
Published October 16, 2013
Every company hopes that greatness awaits them and that the perfect day will be had. Whether that perfection lies in the release of a new product or a certain amount of sales being reached, customers must first know that something is happening. This is where a finely tuned marketing approach can come in handy. With the PS4 console just 30 days away from its long-awaited release, Playstation is determined … Read more »
‘Guerilla artist’ Banksy sells original canvases for $60 in New York City
Published October 15, 2013
Sometimes, the best marketing business ideas are born when people look outside the industry. And, where better to turn your gaze than on Banksy? The anonymous British graffiti artist’s subversive and irreverent pieces seem to be part visual masterpiece and part ingenious guerilla marketing campaign, leading many people to refer to him as a “guerilla artist.” Banksy has traveled … Read more »
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