October 2013
Archer finds successful way to enter the ‘Danger Zone’
Published October 14, 2013
Would you ride down a highway to the danger zone? Few companies would say yes, especially when it comes to their advertising and marketing campaigns. However, one television station decided to take off in flight and “buzz the tower,” to get viewers excited about a show’s new season that is still months away. FX has already found great success with its adult cartoon show “Archer.” … Read more »
When it comes to direct mail marketing, looks are (almost) everything
Published October 11, 2013
Throughout our lives, many of us have heard the expression “don’t judge a book by its cover,” and while this sentiment certainly applies in a number of different scenarios, I think most of us would agree that when something is visually appealing, it’s apt to pique our interest. This is particularly important for brands to keep in mind when coming up with direct mail marketing … Read more »
“I Quit!” video goes viral and pushes woman to internet fame
Published October 10, 2013
“I quit!” Many disgruntled employees dream about saying those words to their boss in the most dramatic way possible. But, how many actually do? Here’s a better question: How many find a way to do that and then land a job with Queen Latifah? So far, the answer is just one. Marina Shifrin worked for a Taiwanese company that creates viral videos. While working an overnight shift, Shifrin … Read more »
A wilted Rose looks to reclaim his MVP stature
Published October 9, 2013
Image is everything, and in the sports world, the best image an athlete can have is a winning one. But, what happens when your fans turn against you, and you hear “boos” in your home stadium? That’s what happened to Chicago Bulls young phenom Derrick Rose. In his breakthrough NBA season two years ago, Rose was named Most Valuable Player and was on the fast track to lead the Bulls … Read more »
Coca-Cola used music to hit all the right notes in latest campaign
Published October 8, 2013
“If music be the food of love, play on.” William Shakespeare might have made that phrase famous, but Coca-Cola is taking all things mentioned in it to a new level. We’ve previously discussed the popularity and success of Coca-Cola’s marketing campaigns, but its recent foray into advertising for major sporting events found a way to use music to draw in customers. The soft drink … Read more »
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