October 2013
Did Miley Cyrus use SNL to clean up her personal brand?
Published October 7, 2013
She’s twerked on Robin Thicke. She’s tweeted up a storm of controversy. She’s engaged in a public feud with Sinead O’Connor. Hell, she’s even licked a sledgehammer. If you haven’t been living under a rock, you know exactly who we’re talking about: the former Disney Channel sweetheart turned edgy pop sensation Miley Cyrus. This past week, in the heat of all … Read more »
Dunkin’ Donuts to feature Twitter followers in new advertisements
Published October 4, 2013
Great coffee isn’t all that Dunkin’ Donuts has been brewing lately. As we previously reported on this blog, the popular donut and coffeehouse chain recently aired a television advertisement comprised entirely of content captured by Vine, a video service that lets users create and post six-second videos. However, the brand’s brilliant and innovative marketing business ideas don’t … Read more »
Philadelphia 76ers launch unflinchingly honest localized marketing campaign
Published October 3, 2013
Sometimes the best advertising and marketing strategies involve a humble, candid approach that lets consumers know that a brand truly understands how they feel. This appears to have been the idea behind the Philadelphia 76ers’ new localized marketing campaign, which is constructed around the 2013-2014 season slogan “Together We Build.” Let’s face it — not every NBA basketball … Read more »
Realtor urges customers to ‘break bad’ with fake ad
Published October 2, 2013
Heisenberg. Who do you think of? The famous physicist? Or, perhaps the pop culture phenomenon associated with the award-winning television show Breaking Bad? For those in the latter category, a recent Craigslist post from real estate agency Century 21 would be right up your alley. Hours before Breaking Bad’s series finale aired, a mock ad appeared on Craiglist, telling viewers they could buy … Read more »
Apple tops the list of Best Global Brands in 2013
Published October 1, 2013
Apple wants you to “Think different.” Coca-Cola, as we’ve previously written, wants you to happily sigh “Ahhh” after taking a sip. So, which company has a more successful brand? According to recent research, it’s Apple. That’s right, after 13 years in the #1 spot on Interbrand’s list of Best Global Brands, Coca-Cola has finally been dethroned by Apple, … Read more »
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