November 2013
Apple turns to the habits of users with ‘Life on iPad’
Published November 26, 2013
Apple can be accused of being a little monolithic, but its new campaign looks to highlight real people. These days, we have more easily available evidence than ever before that we are not alone on this Earth. It’s so easy to find footage or blogs created on portable devices by other users that it almost seems to be a shame to ignore it in your advertising, especially since it’s often … Read more »
The war between traditional or digital?
Published November 25, 2013
The decision to use a traditional or digital marketing strategy is one that many businesses face. A recent article in Entrepreneur explores possible outcomes of this decision, and the answer is… Well, your choice depends on what you’re trying to market. The article highlights the social media success of New Jersey bakery Pink Cake Box. For this company, jumping on the social media bandwagon … Read more »
Burgundy strikes again: When advertising meets the real world
Published November 22, 2013
Staying classy is one thing. Selling a car in a series of commercials is another. And then there’s temporarily having a school named after you. Bit of a jump for a 70s newsman in a loud red suit. The sort of honor normally reserved for great figures and politicians has been bestowed on the unlikely candidate of Ron Burgundy, who has once again become inescapable in media as the premiere date … Read more »
Battle of the burgers, coming to a turntable near you
Published November 21, 2013
It’s not every day you see McDonald’s burgers duke it out in a battle of the flavors. This is what McDonald’s aims to do with a innovative marketing campaign aimed to promote its new burger flavors while spotlighting up-and-coming DJs from around the country. Hosted by popular DJ Funkmaster Flex, who was recently inducted into the New York State Broadcasters Hall of Fame, the 2013-2014 … Read more »
The basics of the brand
Published November 20, 2013
No doubt about it, the word “rebranding” gets thrown around a lot these days, not in the least on this blog. Like a lot of buzzwords, it can be a term that means one thing when you first hear it but starts to warp once it’s been used enough times, especially if your first encounter was somewhat skewed to being with. So in order to build a good “brand,” it’s essential … Read more »
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