November 2013
Is multicultural marketing now part of ‘Marketing 101’?
Published November 12, 2013
How did one of the country’s top multicultural marketing experts find herself recently speaking at the International Spa Association’s Conference and Expo? Throughout her career, Kelly McDonald has seen this country, and specifically her local community in Texas, become more ethnically diverse. Her comments at the conference were intended to show that we no longer live in a “one size … Read more »
KFC serves up chicken without the Colonel
Published November 11, 2013
It’s not just the image of your restaurant that changes when you take a new marketing tactic: it could be the entire way that your business is perceived in the public’s mind. Just look at the history of the fast food restaurant now known as KFC. Once upon a time, these letters stood for “Kentucky Fried Chicken,” but over time the brand has changed, dropping the longer name … Read more »
Will fans continue to ‘walk’ with Kanye West and his rebranded Confederate flag?
Published November 8, 2013
Has Kanye West finally outdone himself? It makes sense that the same man brazen enough to destroy Taylor Swift’s acceptance speech at the VMAs a few years ago, the same man who has adopted the moniker “Yeezus” — a portmanteau of “Jesus” and his nickname, “Ye” — would also try to rebrand the Confederate flag, and its role as a symbol of slavery, for … Read more »
How ‘nation branding’ works to turn a country’s image around
Published November 7, 2013
There’s a sad truth that stereotypes will probably always persist, especially when it comes to specific countries. Despite all of the many different complexities that make up the population of any given nation, mention France and you’ll still probably think: Eiffel Tower, croissants, berets, and accordion music. For Spain, it might be bullfighters and early dinners. But while some of … Read more »
Broccoli aiming to dethrone kale from its ‘superfood’ perch
Published November 6, 2013
How is it that one of the healthiest foods we can eat—high in vitamin C, iron, folate and every other nutrient you could ever want—is often relegated to the back of the refrigerator or, if it’s cooked, ignored at the corner of dinner plates? Victors & Spoils, a Colorado-based advertising agency, has taken on the pro bono task of rebranding broccoli in an effort to make it more appealing … Read more »
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