November 2013
Study: Direct mail part of $90 billion offline marketing industry
Published November 5, 2013
For all the barbs being thrown at the U.S. Postal Service these days — from the Heritage Foundation’s recent death throes declaration “Can The Postal Service Have A Future?” to calls for the agency to privatize — it’s a wonder that the USPS is still delivering mail at all, come rain, sleet, snow or hail (but maybe not on Saturdays). Through it all, one aspect of the … Read more »
President Obama understands real-time marketing. Do you?
Published November 4, 2013
Did you think to add a Halloween element to any of your marketing collateral these last few weeks? If you did, it needed to have been in a way that didn’t seem contrived or forced. Adding in a picture of a pumpkin or a word associated with Halloween wasn’t enough, and it probably didn’t get your brand much additional visibility. President Obama took a dive into real-time marketing … Read more »
Powerful Yogurt marketing campaign brings muscle to the masses
Published November 1, 2013
The preferences of consumers are dictated by a multitude of factors, ranging from geographic location to personality and, yes, gender. That’s the only way to explain why “Powerful Yogurt” exists. While the name of the company doesn’t exactly stand out, its larger serving size and package design does. With its bull-inspired logo and distinctive black container complete with … Read more »
Virgin America’s new in-flight safety video will have you dancing in your seat
Published October 31, 2013
For most Americans, traveling via airplane isn’t the most enjoyable experience. Baggage fees are exorbitantly expensive, security lines are long, cabins are crowded and some airlines even break passengers’ guitars. Of course, not all in-flight experiences are negative. There was Southwest Airlines’ rapping flight attendant, who not only provided welcome entertainment to weary travelers, … Read more »
Von Miller shows what not to do when repairing a personal brand
Published October 30, 2013
When drafted out of college as the second overall pick by the Denver Broncos three years ago, otherworldly linebacker Von Miller didn’t appear to have any red flags that would suggest anything but a productive playing career, short of a spate of unpredictable injuries. But that was before a six-game suspension for trying to cheat a drug test and ongoing legal trouble related to a traffic violation. … Read more »
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