January 2014
Macho food marketing continues with ‘beer beans’
Published January 31, 2014
The quest to appeal to a certain demographic with your food product can take you to some odd places. Late last year brought us “powerful yogurt,” one company’s attempt to turn a food publicly associated with women into something more far reaching. Now we have candy that’s going after that same market of burly, beer-and-hot-sauce-swilling men. But is it necessary? Because … Read more »
New direct mail rules could put scanning codes on ads
Published January 30, 2014
Are there any developments on the horizon that might prove advantageous for advertisers that send marketing materials through direct mail? How about the “scannable” QR code boxes and other digital prompts have been around for some time and play a key role in modern direct mail marketing campaigns? Now the government is investigating the value of these developments. According to a report … Read more »
Awareness campaign seeks to reverse negative pit bull stereotypes
Published January 29, 2014
In popular media, pit bulls are often shown as burly warriors, specially bred denizens of a canine warrior class far removed from the sorts of dogs that friendly individuals or families would ever own. In some ways, this depiction makes sense: they are undoubtedly a powerful breed, a fact which leads some unscrupulous folks to raise them poorly. However, any misdeeds thereby committed are solely the … Read more »
‘Devil Baby’ unleashed on New York
Published January 28, 2014
Just like in the seminal 1973 film The Exorcist, the devil is turning some heads. This time, however, it’s in New York City, and the part of pure evil is being played by a robotic baby. It’s all part of a local marketing campaign for a new film titled “Devil’s Due”, starring Zach Galifanakis and Allison Miller as a couple who are slated to have a child. What they don’t … Read more »
Pizza Hut confirms ‘fast casual’ is the trend to follow
Published January 27, 2014
Last year, we had the news that chicken mainstay KFC was changing its look to go after younger consumers with a “fast casual” model. For the uninitiated, that includes a relaxed decor, clean surroundings, and offerings that emphasize health-conscious food or, at the very least, variety and freshness. So perhaps it’s not that surprising that Pizza Hut, another American fast food … Read more »
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