January 2014
Documentary leads to SeaWorld Counterattack
Published January 7, 2014
Heard of the documentary “Blackfish”? It’s been a pretty heavily talked about documentary ever since it hit screens, and the subject matter, concerning the way in which the popular entertainment resorts mistreat killer whales, has gained it near-unanimous praise on Rotten Tomatoes. As one might expect, this is great news for the filmmakers, but not so great for SeaWorld Entertainment … Read more »
Miami gardens launches community involvement campaign
Published January 6, 2014
Localized marketing campaigns don’t always have to be about connecting a product with a consumer. Sometimes, they can be about a community connecting with itself. That’s the goal behind a new initiative based in Miami Gardens, a small city in Florida. After a number of high-profile homicides and an incident in which a storekeeper filed a civil rights complaint that purported that police … Read more »
Will you make 2014 the ‘Year of the Brand’?
Published January 3, 2014
Think about some of the assets your company has built up over the years. When you consider which is most valuable, your mind might jump to your employees and the culture they maintain. Maybe it’s your intellectual property, or just the products and services you provide to customers. These are fine answers, but according to AdAge contributor Steve McKee, the most irreplaceable asset your business … Read more »
Ad campaign nostalgia needs to be handled correctly
Published January 2, 2014
Plenty of companies fall back on their legacy when trying to win over customers. The “new Mustang” car being released by Ford, for example, can be said to pay homage to the car’s past as well as a modern interpretation of the brand. And Jerry Seinfeld’s newer ads for the Acura have had some fun parodying older styles of film and television from the 1960s, according to Mashable … Read more »
Looking toward the New Year: Winter Olympics
Published January 1, 2014
Happy 2014! A new year is upon us, and with it, the chance to reflect on the possibilities that the future will bring for marketing initiatives as a whole, as well as the opportunities that may arise. This pertains not just to new technologies or policies, but to major events that could represent a launching opportunity for a new brand. Let’s take one of the biggest and most obvious examples: … Read more »
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