February 2014
Awards as Marketing Tools?
Published February 21, 2014
Another Grammy Awards is in the books, but the chatter surrounding the musical honors has hardly died down. People are still excitedly debating what they think should have happened, recapping the performances that had them dancing and sharing their views on some of the more outrageous sartorial choices. At the end of the day, though, does all of this discussion have much benefit to the artists involved … Read more »
Arby’s Wins Best Grammys Tweet
Published February 20, 2014
It’s not every day that a sandwich shop can become an internet sensation during the Grammys, but that’s exactly what happened on Sunday night, thanks to Arby’s ability to think fast and take advantage of a topical situation. Pharrell Williams was kind of a big deal at the 2014 Grammy Awards. The renowned producer and Daft Punk collaborator was nominated seven times and took home … Read more »
Touchdown! Newcastle’s Anti-Ad is a Huge Hit!
Published February 19, 2014
Just because your brand doesn’t have the exorbitant amount of money required to air a commercial during the coveted Super Bowl time slot doesn’t necessarily mean you’re out of luck. All it takes is a little bit of ingenuity to ensure that your brand is buzzing around in people’s heads as the big day approaches. Just ask the folks at Newcastle Brown Ale. According to Adweek, … Read more »
Are the Super Bowl Commercials Still Relevant?
Published February 18, 2014
When it comes to advertising, everyone knows about the power and mythos behind the Super Bowl Commercial. It’s a rare time when ads are super-expensive and all eyes are thought to be trained on the same screen. For decades, now, there’s been a long American tradition of commercials that try everything in this spot to be worthy of that prestigious title and airtime, from big-name guest … Read more »
New Jersey Pulls Ad Campaign
Published February 17, 2014
In recent years, various events and celebrities both good and bad have put the state of New Jersey into the national spotlight and made it more known to the wider public. After the wreckage of Hurricane Sandy, it makes sense that the community and its tourist board would want to tell the world that it’s a place for survivors. Unfortunately, it seems to have done so using taxpayer money. CBS … Read more »
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