March 2014
Should you expand your brand?
Published March 24, 2014
The brand is an integral component of any business. It’s how people identify your business and the value your company and product lines hold for them. People can become loyal to brands they love, and go out of their way to avoid brands that they don’t like. There comes a time in the life of a business when the option of whether to expand a brand into another area comes into question. A … Read more »
Advantages of email marketing
Published March 21, 2014
How many times per day do you check your email? Once? Twice? Ten times? If you’re one of the many people using your smartphone to surf the web and use social media, you probably use your phone to frequently check your email, too. Now that more people are using mobile technologies like smartphones and tablets, it’s important to note that email marketing can be a great way to reach customers. According … Read more »
Target launches new “Target Run” campaign
Published March 20, 2014
What do you do when you’re a major retailer bouncing back from a massive data breach that affected upwards of 100 million customers? How do you restore your customers’ faith in your brand? That’s the quandary Target finds itself in. The retailer aims to restore its image and regain customer trust with improved security measures and their new “Target Run” marketing campaign, … Read more »
Reporter suddenly quits, on air
Published March 19, 2014
A sudden decision by a news anchor that seems to have gained attention brings a curious question to different companies: what to do when you lose an important part of your team in a very public way? For those who haven’t been caught up to speed, American anchor Liz Wahl has caught the attention of global media for her decision to resign from the American branch of the Russian news source RT. During … Read more »
“Secret Menu” may be secret marketing weapon
Published March 18, 2014
You walk up to a counter at a restaurant or sandwich shop and casually mention the name of something that’s not on the menu. But instead of acting confused, the clerk nods, takes your order and sends you on your way. Pay attention to this process, because it’s one that might be a secret marketing weapon for your brand, whether you work in food service or not. The “secret menu” … Read more »
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