May 2014
The power of data in marketing
Published May 2, 2014
Data has been playing an increasingly large role in our lives, especially as social media sites like Facebook are able to collect information about users and use it to tailor advertising. A recent marketing campaign by game maker Ubisoft plays on this idea in a very real way. “Digital Shadow” is the new campaign for the company’s upcoming game “Watch Dogs,” which is … Read more »
Is marketing to your OS the future?
Published May 1, 2014
As technology becomes an increasingly pervasive part of modern life, marketers are faced with numerous ways to reach consumers. As computers and mobile technology continue to become more integrated into our daily lives, marketing strategies may have to change in order to adapt. The recent Spike Jonze film “Her” is about a man who falls in love with his computer operating system. He has … Read more »
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