June 2014
Tips for an effective direct mail marketing campaign
Published June 30, 2014
When you have a new product and need to get the word out, advertising is one option, but can be expensive and time-consuming to implement. Direct mail marketing offers businesses a different way to help their target audience learn about products and services, without breaking the bank. With direct mail, you can reach customers and offer to deliver the solution to their exact problem, right into their … Read more »
Fig Newton rebrands itself
Published June 27, 2014
Companies re-vamp and rename their brands all the time, but when this needs to be implemented carefully so that customers don’t get confused and the product still retains some of its original identity. AdWeek recently reported on the way that a classic Nabisco cookie, the “Fig Newton,” has changed over the years. The actual name of the brand was changed two years ago, according to … Read more »
Why measurment matters in marketing
Published June 25, 2014
Even if a great deal of effort is executed in a direct marketing campaign, without a way to measure and quantify the results, it will be hard to determine the return on investment. There has been a lot of buzz about content marketing, but when it comes to the effectiveness of these efforts, the results are unclear. In fact, recent research by content marketing firm Contently revealed that many marketers … Read more »
How to create your instagram campaign [VIDEO]
Published June 24, 2014
People often say “a picture is worth 1,000 words,” and when it comes to marketing, this phrase couldn’t be more true. With the rise in popularity of social photo-sharing network Instagram, you can use this idea to create an engaging photo campaign for your brand. Photos present a great opportunity to attract attention and give your audience a look at a more personal side of your brand. So, … Read more »
Using Music to create effective campaigns
Published June 23, 2014
Millennials are a hot topic in marketing. Finding the most effective ways to connect with this significant audience is a priority for many marketers. As we have discussed previously, emotional connection can make for impactful campaign marketing. When it comes to marketing to Millennials, music can be powerful. Many kinds of brands have found ways to incorporate music into their marketing efforts. … Read more »
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