June 2014
Using nostalgia to market your brand
Published June 16, 2014
The importance of connecting with your audience is something that we have emphasized frequently on this blog. One of the keys to creating a successful campaign is to make it relatable. The more people you are able to reach, the greater the impact of your campaign. There are lots of ways for marketers to connect with an audience. In some cases, impressive attributes of a product or service hold a … Read more »
NFL changes it’s Super Bowl logo
Published June 13, 2014
When it comes to logos, changing the appearance of a brand’s iconic mark must be handled carefully. We recently talked about how a great logo is essential for branding success, noting that Google recently made a very slight alteration to its logo that most people would not even notice. A more obvious change has come to the logo for the 50th Super Bowl, Bloomberg Businessweek reported. The NFL … Read more »
Take advantage of emotional appeal
Published June 12, 2014
One of the main goals of marketing is to reach customers and entice them to buy a product or take advantage of an offer. To accomplish this effectively, marketers need to not only know their target audiences, but how to capture their attention. The technical aspects of a product or service may be interesting, but customers making purchasing decisions aren’t necessarily thinking along these lines. … Read more »
Gain more followers by creating share-worthy content
Published June 11, 2014
When it comes to social media, the goal of many brands is to gain as many followers as possible. This point applies to Twitter, where more followers means your messages will be exposed to a wider audience. However, in today’s world of information overload, it can be hard to cut through the clutter and get your message in front of the audience that is most interested in what you have to say. Creating … Read more »
Strengthen your brand by using humor
Published June 10, 2014
As we have previously discussed on this blog, marketing with a human touch can be beneficial in many types of campaigns, even if the industry is expectedly not typically associated with funny or emotionally moving content. Because every audience is human, marketers have to get creative to make campaigns that will appeal to the business-to-business industry. Just because a marketing campaign is targeted … Read more »
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