July 2014
Arby’s changes it’s slogan
Published July 30, 2014
When it comes to branding, a catchy slogan can do a lot to spread a brand’s message. A great slogan has the potential to last, even through numerous generations, and could become an iconic phrase that immediately creates an association when consumers hear it. However, as generations change and marketers look to develop ways of reaching new audiences, sometimes it is necessary to alter a slogan … Read more »
Choosing your words in food marketing
Published July 29, 2014
When it comes to developing marketing materials, the words you choose have a significant influence on customer buying decisions. But not all companies use words that accurately describe their products. Despite this, many consumers elect to purchase these products anyway. As consumers have shown increasing demand for products that are natural or organic, many larger companies have purchased smaller … Read more »
Is Facebook the best channel for your brand?
Published July 28, 2014
With the various social media channels available today, there are many options for companies to choose from. Figuring out which channel your brand should have the strongest presence on can be a challenge. Facebook is often talked about as one of the social media channels that businesses must have a presence on, and with good reason. According to a recent article in Tech Crunch, American Facebook users … Read more »
Does your company have a newsletter yet?
Published July 25, 2014
As has been discussed previously on this blog, today’s consumers are faced with a multitude of demands on their attention. This makes it essential for marketers to be able to reach consumers on the channels they are using the most. With so many consumers using mobile, an email newsletter can be a great way to deliver news or information about special offers and reach your audience. One of the … Read more »
Using automated marketing to create “Brand Journalism”
Published July 23, 2014
A brand’s story can be a compelling thing. As customers get to know your brand and connect with elements of its story, it works to forge a relationship between the company and the customer. As has been highlighted previously on this blog, the stronger the emotional connection you can evoke through your marketing, the more easily your consumers will be able to feel a connection with your brand. This … Read more »
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