July 2014
Marketing to our human instincts
Published July 15, 2014
The role that emotion plays in the effectiveness of a marketing campaign should not be overlooked. As consumers continue to expect higher levels of personalization, marketers should bear in mind that establishing a personalized relationship could create the edge needed to stay ahead of competitors. A recent article from Fast Company discusses the role that emotion plays in decision-making. The article … Read more »
Using personalization in email campaigns to emotionally connect
Published July 8, 2014
Automated marketing solutions have made it easier for marketers to reach their audiences, but sometimes this strategy can lead to materials and messages that seem impersonal, even when a customer base has been accurately and effectively targeted. It’s possible to automate multiple aspects of a marketing campaign, including email. As a recent article from eMarketer points out, the ability to automate … Read more »
Using Video Content to Promote your Brand [VIDEO]
Published July 2, 2014
Video content has become increasingly popular, especially with the proliferation of mobile devices. Today, people can watch videos while on-the-go more easily than ever. You can take advantage of this trend by developing promotional video content for your brand. But before you start creating it, think about the best way to reach your audience. Consider which platforms they may be using to watch videos. … Read more »
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