August 2014
Are you making the most of predictive analytics?
Published August 28, 2014
Data is everywhere these days. With more people turning to mobile devices such as smart phones and tablets to communicate, shop and perform other activities that require internet connectivity, there is a wealth of information available. By taking this information and translating it into actionable insight, marketers can create more finely tuned campaign marketing strategies. Analysis is required to use … Read more »
Using your brand personality to ignite emotional connection
Published August 27, 2014
The importance of making an emotional connection with customers has been discussed previously on this blog, and with good reason. When the audience is able to make a personal connection with a brand, it actually makes them more likely to make a purchasing decision. In fact, according to an article in Fast Company, emotion drives fifty percent of purchasing decisions. However, a study by Forrester Research … Read more »
Which social media channel should you choose?
Published August 26, 2014
Making the most of social media is an important part of any multi-channel marketing strategy. But with all of the channels available today, it can be difficult for businesses to know which to use. When it comes to local marketing, having a presence on social media channels can help your business become more visible in search results. It can also give you the chance to build stronger customer relationships. … Read more »
You Can’t Capture Leads Without a Call To Action [VIDEO]
Published August 25, 2014
Transcript Local businesses know that marketing to customers nearby will help bring business through the door. As people turn to mobile devices and online searches to locate products and services, it’s essential to have an effective web presence. If you already have lots of visitors reaching your website, great job! But once they get there, do they know what to do? It’s up to you to create a website … Read more »
How to make limited-time offers effective
Published August 25, 2014
The effectiveness of a limited-time offer has been discussed previously on this blog. With only so much time to take advantage of a great deal, consumers are moved to action. Many industries can take advantage of time-sensitive offers to generate buzz and drive sales, but the key to success lies in a sound campaign marketing strategy. Recently, Burger King created an offer to “bring back” … Read more »
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