August 2014
Using the seasons to develop your marketing campaign
Published August 22, 2014
As the seasons change, the chances to make an opportune marketing move change right along with them. While the winter holiday season is an obvious time for a seasonal campaign, you may also be able to take advantage of other shopping times, such as back-to-school. By getting your messages out on the right channel at the right time, you will reach a wider audience. When it comes to marketing strategy, … Read more »
Creating better campaigns with automated marketing software
Published August 21, 2014
When it comes to multi-channel campaign marketing, there is often much work to be done. These types of campaigns present big enough challenges even with the help of a large budget and many staff members. However, without these factors, it can be hard for marketing teams to cover all the ground they need to. Today, even smaller marketing teams can benefit from automated marketing software. With the … Read more »
Old Navy generates social media buzz with free flip-flops
Published August 19, 2014
Social media is a significant consideration for companies thinking about how to best reach their most relevant audience through effective campaign marketing. With more people turning to mobile devices, such as smartphones and tablets, for everyday communication, in addition to using them to research and purchase products online, interacting with customers on these channels has become a necessity. As … Read more »
Creating content for the Millennial generation
Published August 18, 2014
The Millennial generation is one of the most talked about demographics when it comes to marketing. There’s a strong desire to reach this group of consumers, but they present a number of challenges that were not necessarily present in other generations. Content marketing is an important aspect of reaching audiences online today. Recently, this blog discussed how the lines between content and advertising … Read more »
How sponsored ads can repel consumers
Published August 15, 2014
As people continue to use the Internet to search for products and services and as a source of information on topics that are of interest to them, advertisers face the challenge of creating ads that grab attention while appealing to the consumer. The changing advertising landscape has led to companies having to blur the lines between ads and entertainment. The more value an ad can provide in terms of … Read more »
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