October 2014
Banner ads in 2014
Published October 28, 2014
One of the most well-known forms of online marketing is the banner ad. Even as other tools have emerged to help companies reach their targets, the banner ad has persisted, a long-standing internet presence familiar to most users of a certain age. A recent piece for Fast Company illustrates the history of this ad, which dates back to a promotion for AT&T that appeared on Wired Magazine’s … Read more »
How the new ‘Inbox by Gmail’ will affect your email marketing
Published October 27, 2014
Marketers should always be aware of the changes made to email management tools, because this affects how customers respond to email marketing campaign execution. One recent change that falls into this category is Google’s new “Inbox by Gmail” feature, a variation on its typical Gmail functions. Though only a select number of people have access to it at the moment, it’s received … Read more »
Is the new TV Facebook ad effective?
Published October 24, 2014
Facebook is promoting itself, specifically its mobile Messenger service, through a new commercial. It’s notable because it represents a nationwide attempt to get consumers focused on a particular aspect of its service, and because the Facebook logo isn’t necessarily visible. Following this model, other companies looking to engage users might think about this marketing strategy, one … Read more »
Whole Foods launches first ad campaign
Published October 23, 2014
New ad campaigns always have the potential to start a conversation, and they’re especially noteworthy when your business has avoided using one in the past. Popular grocery store Whole Foods has begun a new marketing initiative to focus on the brand’s core values and drive home the message of natural and healthy living. These themes have always been a part of the company, but now are coming … Read more »
If it isn’t broke, don’t fix it: Tried and true direct marketing tips
Published October 22, 2014
While your company should always be aware of new marketing opportunities, that doesn’t mean you have to abandoned the old way of doing business entirely. Some older approaches to direct mail marketing can, with a little tweaking, still lead to a high number of responses and a valuable return. The same basic ideas can affect your direct mail software campaigns and make them simpler and more effective. Writing … Read more »
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