November 2014
Marketing to ‘Generation Z’
Published November 20, 2014
While it’s important to keep up with younger consumers, doing so means constantly adjusting your campaign marketing strategy. Less-savvy advertisers might mistakenly think that they can expand to a youth-oriented channel like Twitter, Instagram or YouTube and be done with it. But to keep new customers interested, especially young ones, you need to constantly be building new platforms into your … Read more »
Are QR codes still relevant?
Published November 19, 2014
For years now, consumers have been exposed to QR codes that allow them to link to websites from a mobile device: Since their inception, these designs have been used in innovative and creative use, directing new customers to promotional material. However, over the past few years, these codes, which can be printed on anything from in-store signs to mailers, seems to have declined. But that’s … Read more »
Facebook forcing marketers to pay
Published November 18, 2014
Social media is a way for brands to get in touch with users directly, and has been for some time. However, transparency has always been a concern, and Facebook is taking steps to encourage that with changes to its rules for businesses. Now, companies that want to promote themselves have to buy ads rather than rely on the casual “regular” posts to attract attention, as the New York Times … Read more »
Scam email disguised as legitimate
Published November 17, 2014
Even a legitimate email marketing campaign, if badly managed, can be mistaken for spam or malware. Companies should do everything they can to make sure their multi channel marketing push shows the recipient that there’s no chance of their getting infected. That means staying one step ahead of scam artists and making choices that distinguish their real email from a fake one. The more official … Read more »
Direct mail campaign targets non-humans
Published November 14, 2014
Tailoring your direct mail pieces to your clients is important, but what happens when your target audience isn’t human? AdWeek recently reported on a campaign, masterminded by the group Rethink Communications for Canadian business Bulk Cat Litter Warehouse, that took an unusual but logical approach: It coated its mailers in catnip. While this may seem like a stunt, it shows that the company put … Read more »
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