September 2014
How to Build customer loyalty [VIDEO]
Published September 29, 2014
Transcript It’s one thing to have a great product, but building real customer loyalty requires going the extra mile. Once you’ve landed customer interest, you want to keep it. But how do you accomplish this? Add some extra value! Chances are that customers have come to you to fill an important need. Since your company is an expert in your industry, providing free tips related to your business is … Read more »
The two best tips for direct mail success
Published September 26, 2014
Direct mail continues to be an integral part of an effective marketing campaign. However, it takes more than developing a great offer and sending it out to make your campaign effective. One of the biggest challenges you will face is getting your customers to open the offer. Although it may have been around for quite some time, the power of direct mail should not be overlooked. When a great offer arrives … Read more »
Genuine humor has serious benefits
Published September 25, 2014
Some of the most shared items on the internet are humorous images, videos and articles. However, adding levity to your marketing campaign execution only really works if it’s done genuinely, with a sense of what potential viewers will respond to. With a little effort, companies have the chance to distribute media that is both smart and funny. The key to humor in the age of Facebook, Instagram … Read more »
Timing is everything [VIDEO]
Published September 24, 2014
Transcript If your marketing team has just worked up a great offer, chances are you’re excited to put it out there and see the responses flow in. But before you do, it’s worth determining if now is really the best time to send your offer. When it comes to email marketing timing is everything. Even if you have the right message, sending it to your target audience at the wrong time could make you … Read more »
Coca-cola brings back Surge!
Published September 23, 2014
Nostalgia can be powerful. Marketers know this, and as such, will sometimes create buzz by bringing back “retired” products for another round. The latest company to employ this tactic is Coca-Cola. According to Adweek, Coca-Cola is bringing back the citrus soda Surge, which has been off the market for more than a decade. But to achieve success with these types of efforts it is necessary … Read more »
Recent Additions
Popular Articles
- Arby’s changes it’s slogan 10,887 views
- Philadelphia 76ers launch unflinchingly honest localized marketing campaign 8,985 views
- Kermit teams up with Lipton 8,093 views
- Starbucks partners with Match.com 6,530 views
- Rolex uses strategic marketing to stay relevant 6,350 views