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August 2014

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Old Navy generates social media buzz with free flip-flops

Published August 19, 2014

Social media is a significant consideration for companies thinking about how to best reach their most relevant audience through effective campaign marketing. With more people turning to mobile devices, such as smartphones and tablets, for everyday communication, in addition to using them to research and purchase products online, interacting with customers on these channels has become a necessity. As Read more »

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Creating content for the Millennial generation

Published August 18, 2014

The Millennial generation is one of the most talked about demographics when it comes to marketing. There’s a strong desire to reach this group of consumers, but they present a number of challenges that were not necessarily present in other generations. Content marketing is an important aspect of reaching audiences online today. Recently, this blog discussed how the lines between content and advertising Read more »

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How sponsored ads can repel consumers

Published August 15, 2014

As people continue to use the Internet to search for products and services and as a source of information on topics that are of interest to them, advertisers face the challenge of creating ads that grab attention while appealing to the consumer. The changing advertising landscape has led to companies having to blur the lines between ads and entertainment. The more value an ad can provide in terms of Read more »

People looking for products or services often run a quick Internet search to see what’s available in their local area.

Boost your company [VIDEO]

Published August 14, 2014

People looking for products or services often run a quick Internet search to see what’s available in their local area. Most businesses want to boost their visibility in search results, and with good reason. When it comes to local searches, standing out from the competition is essential to success. What can you do online to set your business apart from the competition? One way to boost your company’s Read more »

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Consider your audience when using social media ads

Published August 13, 2014

Recently, this blog addressed the topic of using social media platforms as part of a multi-channel campaign marketing strategy, noting that while social media has the potential to reach a lot of current and potential customers, it can also have a negative effect. One instance in which an undesirable outcome can happen is when companies used paid promotional ads on sites like Facebook or Twitter, Read more »

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Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

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