August 2014
Facebook or Instagram?
Published August 12, 2014
Social media has been a hot topic in marketing for some time now, and with good reason. The inherent nature of social media encourages the spread of material that can just as easily be used to fulfill marketing goals as it can for entertainment or personal use. Regardless of the channel being used, when people stumble upon a piece of content that they find interesting or remarkable, they are likely … Read more »
Why you should use limited-time offers
Published August 11, 2014
Running a promotion can be a great way to attract new or additional business. When the product is a good one, and there is only a finite amount to time to purchase it, customers are sure to follow. A recent article in Adage discusses how McDonald’s has managed to successfully use limited-time offers to market its McRib Sandwich. The article explains that the sandwich has achieved a cult following … Read more »
Including your customers’ wants and neeeds in your marketing campaigns
Published August 8, 2014
Today’s world is filled with lots of distractions. As people increasingly connect with information through multiple devices, ranging from smartphones to computers to digital signage and even traditional billboards, the amount of data people receive on a daily basis can be overwhelming. It seems that there is more competition than ever to attract and retain consumer attention, but what can brands … Read more »
Getting customers to review you online [VIDEO]
Published August 7, 2014
Transcript Wouldn’t you want to know what people are saying about a business before you spend your money there? If so, you’re not alone. Lots of consumers turn to online reviews to see what other customers think. They then use this information in their purchasing decision. If you own a business or are in charge of marketing for one, customer reviews can help boost your visibility as well as … Read more »
Arby’s changes it’s slogan
Published July 30, 2014
When it comes to branding, a catchy slogan can do a lot to spread a brand’s message. A great slogan has the potential to last, even through numerous generations, and could become an iconic phrase that immediately creates an association when consumers hear it. However, as generations change and marketers look to develop ways of reaching new audiences, sometimes it is necessary to alter a slogan … Read more »
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