July 2014
Targeting is important, but a personal connection is critical
Published July 21, 2014
Most people who use the Internet have probably noticed that advertisements will appear that are related to websites they have visited or items they have searched for. Any marketer knows that reaching the right audience with the right message at the right time is crucial to success, and targeting plays a critical role in this process. But when really is the right time for a consumer to receive a marketing … Read more »
Using Foursquare to attract more customers [VIDEO]
Published July 18, 2014
When you think of social media, major sites like Twitter and Facebook are probably the first to spring to mind. If you haven’t heard of Foursquare yet, it’s time to pay attention, because this site may help you increase the visibility of your business. What’s Foursquare? Foursquare is an application that allows users to search for places of interest in their surrounding area. Even if you already … Read more »
The benefits of automated marketing software
Published July 17, 2014
Marketing departments have a lot of details to manage. To stay competitive, it’s crucial to reach customers across numerous channels. With all of the options available today, having a solution to help streamline efforts can make a major difference in productivity. With automated software, it’s possible to create coordinated campaigns without having to expend large amounts of resources to … Read more »
Using Subscriptions to promote local offers [VIDEO]
Published July 16, 2014
Consumers on the go use their smart phones and tablets to research products and services in their area. These mobile devices can help national brands create a major impact at the local level. Everyone appreciates a personalized touch, making it important for brands operating inmultiple geographic regions to tailor their efforts to appeal to individual audiences in these areas. You can target promotions … Read more »
Marketing to our human instincts
Published July 15, 2014
The role that emotion plays in the effectiveness of a marketing campaign should not be overlooked. As consumers continue to expect higher levels of personalization, marketers should bear in mind that establishing a personalized relationship could create the edge needed to stay ahead of competitors. A recent article from Fast Company discusses the role that emotion plays in decision-making. The article … Read more »
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