July 2014
Using personalization in email campaigns to emotionally connect
Published July 8, 2014
Automated marketing solutions have made it easier for marketers to reach their audiences, but sometimes this strategy can lead to materials and messages that seem impersonal, even when a customer base has been accurately and effectively targeted. It’s possible to automate multiple aspects of a marketing campaign, including email. As a recent article from eMarketer points out, the ability to automate … Read more »
Using Video Content to Promote your Brand [VIDEO]
Published July 2, 2014
Video content has become increasingly popular, especially with the proliferation of mobile devices. Today, people can watch videos while on-the-go more easily than ever. You can take advantage of this trend by developing promotional video content for your brand. But before you start creating it, think about the best way to reach your audience. Consider which platforms they may be using to watch videos. … Read more »
Tips for an effective direct mail marketing campaign
Published June 30, 2014
When you have a new product and need to get the word out, advertising is one option, but can be expensive and time-consuming to implement. Direct mail marketing offers businesses a different way to help their target audience learn about products and services, without breaking the bank. With direct mail, you can reach customers and offer to deliver the solution to their exact problem, right into their … Read more »
Fig Newton rebrands itself
Published June 27, 2014
Companies re-vamp and rename their brands all the time, but when this needs to be implemented carefully so that customers don’t get confused and the product still retains some of its original identity. AdWeek recently reported on the way that a classic Nabisco cookie, the “Fig Newton,” has changed over the years. The actual name of the brand was changed two years ago, according to … Read more »
Why measurment matters in marketing
Published June 25, 2014
Even if a great deal of effort is executed in a direct marketing campaign, without a way to measure and quantify the results, it will be hard to determine the return on investment. There has been a lot of buzz about content marketing, but when it comes to the effectiveness of these efforts, the results are unclear. In fact, recent research by content marketing firm Contently revealed that many marketers … Read more »
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