December 2014
Treat email customers warmly this holiday season [VIDEO]
Published December 12, 2014
The holidays are often a time for families to gather, and they can also be a moment where you treat your customers the same way through honest emails. If your the emails you send out feel more like friendly messages than ads, they are more likely to stick with your audience and get them interested. By subscribing to your email list, these customers should feel like they are getting something special. Writing … Read more »
Send mobile-friendly emails first! [VIDEO]
Published December 11, 2014
These days, more people are accessing emails on their mobile devices. That means your company needs to craft email messages with this audience in mind. But how? One tactic is to try to make this audience your top priority instead of waiting until later and sending them emails intended for other devices. Writing for Forbes, Drew Hendricks says that emails should be made specifically for mobile users, … Read more »
Are ‘infomercials’ still valid?
Published December 10, 2014
In an age when television viewing was localized, the program-length infomercial was a staple of regular viewing. Is there a place for this kind of marketing today, though, when so many users are spending time in the instant-gratification environment of the internet? The important thing, ultimately, is that your business uses automatic marketing to sync campaigns harmoniously. That way, if you do … Read more »
Automated marketing with a “human” touch
Published December 9, 2014
To make automatic marketing work, your business needs to communicate directly to the customer on a personal level. Including little touches that show the “human” side of your business makes the target more likely to click. Writing for Business2Community, Steve Moody recently referenced the importance of specialization and segmentation in making automated marketing work for your brand. … Read more »
Why Cyber Monday was such a success
Published December 8, 2014
The evolution of “Cyber Monday” sales have made this post-Thanksgiving shopping tradition a crucial time for marketers. With so many sales and offers to contend with, businesses have the chance to grab the eye of customers but need to make sure their messages are distinctive and relevant. While these are always good goals for campaign marketing, they are especially important during this … Read more »
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