June 2014
The impact of visual storytelling
Published June 18, 2014
We’ve often discussed the powerful impact an image can have. Photo sites like Instagram have made it possible for marketers to leverage this power. Images present an opportunity for marketers to create branding that tells stories in a visual way. When executed effectively, these campaigns can have a big impact. Recently we discussed how the human brain is actually wired to crave storytelling. … Read more »
The power of storytelling
Published June 17, 2014
A compelling story is a powerful thing. Marketers have always known this, and today, there are more storytelling mediums available than ever. While personality and honesty and a little mystery are all ingredients that contribute to a great brand story, the stories that marketers tell are actually “craved” by our brains. According to research by Nielsen, consumer trust in advertisements … Read more »
Using nostalgia to market your brand
Published June 16, 2014
The importance of connecting with your audience is something that we have emphasized frequently on this blog. One of the keys to creating a successful campaign is to make it relatable. The more people you are able to reach, the greater the impact of your campaign. There are lots of ways for marketers to connect with an audience. In some cases, impressive attributes of a product or service hold a … Read more »
NFL changes it’s Super Bowl logo
Published June 13, 2014
When it comes to logos, changing the appearance of a brand’s iconic mark must be handled carefully. We recently talked about how a great logo is essential for branding success, noting that Google recently made a very slight alteration to its logo that most people would not even notice. A more obvious change has come to the logo for the 50th Super Bowl, Bloomberg Businessweek reported. The NFL … Read more »
Take advantage of emotional appeal
Published June 12, 2014
One of the main goals of marketing is to reach customers and entice them to buy a product or take advantage of an offer. To accomplish this effectively, marketers need to not only know their target audiences, but how to capture their attention. The technical aspects of a product or service may be interesting, but customers making purchasing decisions aren’t necessarily thinking along these lines. … Read more »
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