June 2014
Gain more followers by creating share-worthy content
Published June 11, 2014
When it comes to social media, the goal of many brands is to gain as many followers as possible. This point applies to Twitter, where more followers means your messages will be exposed to a wider audience. However, in today’s world of information overload, it can be hard to cut through the clutter and get your message in front of the audience that is most interested in what you have to say. Creating … Read more »
Strengthen your brand by using humor
Published June 10, 2014
As we have previously discussed on this blog, marketing with a human touch can be beneficial in many types of campaigns, even if the industry is expectedly not typically associated with funny or emotionally moving content. Because every audience is human, marketers have to get creative to make campaigns that will appeal to the business-to-business industry. Just because a marketing campaign is targeted … Read more »
One easy tip for increasing your Twitter reach [VIDEO]
Published June 10, 2014
Many marketers know that social media can be a great promotional tool. You may already be using sites like Facebook or Twitter to promote your business, but it might be worth it to stop and ask yourself: Am I doing this correctly? When it comes to social media, sites make frequent changes and if you’re using these services you should make sure you’re up-to-speed. Here’s one quick tip you may … Read more »
Turning information into insight
Published June 9, 2014
The goal of marketing is to determine what people want and devise a way to provide them with it. With the availability of data, it has become easier for marketers to learn about target audiences and create campaigns that will appeal to them. But a lot of this success will depend on how data is interpreted. A recent Forbes article discusses the point that data has the power to transform many different … Read more »
Quality Wins Over Quantity
Published June 6, 2014
Every marketer wants to make sure the efforts of their campaigns are as effective as possible. The ability to reach a target audience is a factor in this equation, and for many marketers who work on social media campaigns, the ability to drive results organically is a goal. It is commonly known that Facebook’s organic reach has been on the decline. However, this isn’t necessarily bad news … Read more »
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