May 2014
In Marketing, Measurement Matters
Published May 29, 2014
Measurement is an important part of marketing. It allows marketers to see where their efforts are succeeding, and where they can stand to be improved. There are many tools available, but the real value lies in the ability to take action based upon these results. This idea becomes even more important when developing online marketing content. With so many channels available to distribute content, the … Read more »
Coca-Cola and OPI partner to create Coca-Cola inspired nail polish
Published May 28, 2014
Sometimes when two brands want a fresh approach, they team up to give consumers a new perspective on their image. The idea of co-branding has been used throughout various industries to promote products and services. Often, two brands will partner up because they share a similar target audience. Co-branding can be effective when it demonstrates innovation and gives consumers something a bit unexpected. … Read more »
Pinterest to offer “promoted pins”
Published May 27, 2014
As we’ve discussed previously on this blog, there is a lot of power in visual content, and marketers that understand how to leverage this to their advantage may be able to reach a wider audience by using popular social photo-sharing sites like Instagram and Pinterest as part of their campaigns. In fact, Instagram recently signed an official deal to begin rolling out a paid advertising program. Instagram … Read more »
Kraft aims to change A1’s brand association
Published May 26, 2014
Associations are an important part of any strong brand. Although a strong association can be a sign of success, when a brand wants to make changes, things can sometimes be difficult. Kraft is aiming to change things up for A.1. Steak Sauce, a product that has long been linked with steak. The brand has held this association for the last 50 years, but now wants to expand its horizons to include any … Read more »
Honda looks to sustainability for new campaign
Published May 23, 2014
It can be a challenge for marketers to create engaging campaigns that will garner a lots of attention. For this reason, marketers turn to creativity to generate unique ideas that will make a brand stand out from the crowd. One effective way of making an impression is to provide people with an unexpected twist on an every day item or occurrence. Lots of people drive. Everyone drinks water. But would … Read more »
Recent Additions
Popular Articles
- Arby’s changes it’s slogan 10,887 views
- Philadelphia 76ers launch unflinchingly honest localized marketing campaign 8,985 views
- Kermit teams up with Lipton 8,093 views
- Starbucks partners with Match.com 6,530 views
- Rolex uses strategic marketing to stay relevant 6,350 views