April 2014
When should you send a direct-mail greeting card?
Published April 17, 2014
One of the wonderful things about direct mail is that it gives marketers lots of options and room for creativity when it comes to selecting the type of mailing to send. Marketers don’t have to wait for the holidays to roll around to send customers a direct mail greeting card. With a little creativity, any time can be made into an opportunity to send a greeting card to the valued customers on … Read more »
When marketing stunts go wrong
Published April 16, 2014
Sometimes when a story is trending, savvy marketers find a way to ride the trend as part of a campaign. When executed skillfully, the result can draw a lot of attention. If an ad strikes a chord with an audience, it can spawn parodies and imitators, resulting in a flurry of posts and even YouTube videos. However, even though these types of campaigns may be successful, they may also draw criticism. Lately, … Read more »
Design your logo patiently
Published April 15, 2014
As we’ve discussed previously on this blog, your company logo is an incredibly important part of your brand, and must be well-designed as it will be used repeatedly on marketing materials. There are many styles of logo designs out there, so what differentiates the great from the mediocre? If you’re having a hard time deciding what you want yours to look like, studying successful and well-designed … Read more »
Print Marketing is still relevant
Published April 14, 2014
As digital devices and wireless mobile technology allow more people to take advantage of online shopping opportunities, it’s important to have a presence in the digital space. While e-commerce has certainly shown no signs of slowing down, traditional marketing is still a relevant and effective way to reach out to customers. Perhaps it should come as no surprise that e-commerce sites recognize … Read more »
Embracing Digital Marketing
Published April 11, 2014
As marketers strive to reach younger markets, some are turning predominantly to digital channels to better reach Millennial audiences who spend more time on the Internet and mobile devices than more traditional channels. According to a Pew Research study, Millennials are digital natives and strong users of the Internet, linked together by social networking. This presents an opportunity for marketers … Read more »
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