March 2014
Travolta Oscar mistake goes viral
Published March 13, 2014
Marketing tools allow brands to take advantage of current developments in lightning-fast ways, including mistakes. And it doesn’t even have to be your mistake for you to profit off of the resulting trends. One example is the instantly infamous mispronunciation made by actor John Travolta while introducing a musical number at the recent Academy Awards ceremony. When Travolta, surrounded by bright … Read more »
HTC M8 Leak – Bad or Good News?
Published March 12, 2014
Timing, they say, is everything. Video appears regularly on the internet to herald the coming of some new product or major company launch. But Geek.com has commented on the most recent unveiling of an over 12 minute video that the blog calls “a perfect example of how not to leak a phone to the Internet.” This review, filmed on what appears to be the user’s bed, depicts the different … Read more »
McDonalds joins in on Snapchat frenzy
Published March 11, 2014
Marketing is all about making a lasting impression. Sometimes to do that, you have to provide a fleeting image. McDonald’s is hoping that this formula will work for them, becoming the latest company to jump feet-first into the Snapchat frenzy. The service, which allows users to exchange temporary pictures or videos with friends, boasts over 30 million active users. Using the tried-and-true … Read more »
Cleveland jazzes up it’s campaign
Published March 10, 2014
For over 20 years, Cleveland has been home to the Rock and Roll Hall of Fame. More than just a tourist attraction, the museum has been a major source of civic pride and is one of the biggest factors in its slogan, “Cleveland Rocks.” Now, while the Hall of Fame isn’t going anywhere, the slogan is on the way out, in favor of a new branding campaign to be unveiled soon. Next month, … Read more »
Kermit teams up with Lipton
Published March 7, 2014
A refreshing beverage, the best in film and a beloved childhood icon: could there be a more perfect combination? Unilever hopes not. The company is set to debut its first global campaign for the Lipton brand during this weekend’s Academy Award broadcast. For Muppet lovers, this should prove to be exciting,as the ad will center around Kermit the Frog. Unilever hopes that this new marketing push … Read more »
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