February 2014
No End in Sight for Woody Allen Scandal
Published February 27, 2014
Few filmmakers are more celebrated professionally than Woody Allen. His status as an auteur of neuroses is essentially nonpareil, a position highlighted by the sheer volume of accolades he’s accrued over his decades in the industry: Allen has four Oscars, nine BAFTA awards and two Golden Globes. Recently, however, the social media conversation surrounding him has had little to do with the films … Read more »
Farewell to Leno, Hello to Fallon
Published February 26, 2014
There are few more venerable television institutions than “The Tonight Show.” Ever since its beginnings the host has been a subject of constant media attention, sometimes as discussed and debated as a politician. The most recent comedian to take on the mantle is former Saturday Night Live cast member Jimmy Fallon, who officially took the reins this week. More than scripted TV shows, which … Read more »
Choosing Social Media Platforms Wisely
Published February 25, 2014
Social media is a great way for any business to stay engaged with its customers and keep them apprised of any new goings-on. Keeping your brand relevant to trending conversations is an important part of sustaining a buzz and having people remember who you are when it comes time to buy, especially when it comes to major events. These days, there are more networking sites than ever, however, and deciding … Read more »
Lego shows how to dominate in multiple forms of media
Published February 24, 2014
With the Lego Movie currently netting generally positive reviews in theaters, the long-standing building block toy brand seems to be doing better than ever. That seems to be as much for the way the company has let fans run wild with its products as the officially licensed sets and figures it still designs. As Wired reports, some homemade Lego sets have retooled existing pieces so that they recreate … Read more »
Awards as Marketing Tools?
Published February 21, 2014
Another Grammy Awards is in the books, but the chatter surrounding the musical honors has hardly died down. People are still excitedly debating what they think should have happened, recapping the performances that had them dancing and sharing their views on some of the more outrageous sartorial choices. At the end of the day, though, does all of this discussion have much benefit to the artists involved … Read more »
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