November 2014
Direct mail campaign targets non-humans
Published November 14, 2014
Tailoring your direct mail pieces to your clients is important, but what happens when your target audience isn’t human? AdWeek recently reported on a campaign, masterminded by the group Rethink Communications for Canadian business Bulk Cat Litter Warehouse, that took an unusual but logical approach: It coated its mailers in catnip. While this may seem like a stunt, it shows that the company put … Read more »
Using reputable images in marketing
Published November 13, 2014
While using eye-catching images is a cornerstone of any web-content, there are drawbacks of being too aggressively visual in your marketing materials. Not only do you risk bombarding the recipient with too much information all at once, bad use of images could also land your company in trouble. Before starting a multi channel marketing initiative, think about the images you are employing in your materials … Read more »
When do newsletters pack the most marketing punch?
Published November 12, 2014
Choosing the right marketing format for your business is crucial. In some cases, an informative newsletter is the most appropriate and effective means of communication. A story in Dentistry IQ recently looked at the way that different “mailers” affect responses for patients. Surprisingly, the newsletter is an especially strong way for dentists to reach out to their clients, as this source … Read more »
Use social media “little and often” [VIDEO]
Published November 11, 2014
Transcript Twitter. Facebook. Instagram. Social media networks are everywhere you turn, and each day the options for marketers in these channels are increasing. But which one is right for your brand? The answer could be “all of them,” if you handle these initiatives correctly. Instead of trying too hard to reach customers, it’s more effective to maintain a steady presence that expresses … Read more »
Is there such a thing as junk mail?
Published November 10, 2014
The concept of junk mail (material that the recipient will throw out without even looking at), is a lot more subjective than it might seem. The BBC recently featured an article reexamining this trend and looking at it not as a nuisance but rather as real marketing that could be handled more effectively. As one expert quoted in the piece says, “it’s only junk if it’s not relevant … Read more »
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