February 2014
The Marketing Effect of Michael Sam Coming Out
Published February 6, 2014
When it comes to football player Michael Sam’s recent announcement that he is gay, marketers should be considering several different things. Not only has Michelle Obama come out in support of the Missouri sportsman’s statement, he’s seemingly received widespread acceptance and media attention. Such a moment is obviously one with a high number of political and emotional tensions … Read more »
Groupon launches DealBuilder
Published February 5, 2014
Looking to leverage deal website Groupon to boost your small business? Now, you have to vault over one fewer hurdle. Today, Groupon is launching DealBuilder, a platform through which businesses can establish their own deals, like those that the company has become known for. Instead of the website reaching out to particular merchants and designing their incentive plans for them, the retailers themselves … Read more »
Pizza Hut starts its own online dating account
Published February 4, 2014
Of all the ways consumers have to interact with the companies they like online, a new one has just suggested itself: interested customers can look up Pizza Hut on the popular dating website OkCupid.com. Yes, you read that right. Whoever loves Pizza Hut so much they want to marry it can now seriously explore how that possibility would play out. It sounds strange to say the least, but the pizza slingers … Read more »
Can Bieber brand survive legal woes?
Published February 3, 2014
As is being widely reported, Canadian singer Justin Bieber has found himself on the wrong side of the law. Currently, social media is abuzz with chatter about Bieber’s legal woes. Between Facebook, Reddit and Twitter, many people on the Internet are compelled to weigh in on what they think of the latest antics from the pint-sized pop star. Perhaps surprisingly, a good number of those messages … Read more »
Macho food marketing continues with ‘beer beans’
Published January 31, 2014
The quest to appeal to a certain demographic with your food product can take you to some odd places. Late last year brought us “powerful yogurt,” one company’s attempt to turn a food publicly associated with women into something more far reaching. Now we have candy that’s going after that same market of burly, beer-and-hot-sauce-swilling men. But is it necessary? Because … Read more »
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