January 2014
Lululemon tries to recover from bad press
Published January 24, 2014
In a way, it’s fitting that Lululemon is well-known for it’s yoga pants, because the company is bending over backwards to repair its image after a PR flap. Last year, the company had something of an image nightmare on its hands, with quality problems concerning its athletic gear compounded by public statements seemingly blame the customers who were wearing them. The combination of a poor … Read more »
‘Lost a bet’ campaign suffers from jarring contrast
Published January 23, 2014
If there’s ever been a better illustration of the importance of tone in your advertising, it can be seen in a new anti-gambling campaign. The Ohio Lottery Commission is apparently trying to step things up to spread the word about the dangers of gambling addiction, but its video strategy may seem a little misshapen to some. One of the videos leading this initiative starts out mock-serious, with … Read more »
Marketers look to increase efficiency of digital campaigns in 2014
Published January 22, 2014
Thousands of marketing managers responded to a recent survey compiled by Salesforce.com, detailing their priorities and goals for the upcoming year. Unsurprisingly, digital concerns led the list, with 67 percent describing their primary goal as increasing the efficiency of digital marketing campaigns, 64 percent emphasizing more engaging email marketing, and 61 percent hoping to see gains in their … Read more »
Legal marijuana faces interesting advertising struggle
Published January 21, 2014
Localized marketing is usually an effective strategy because it incorporates what makes a particular place unique. It’s able to capture something about a town, or city that a national ad that has to cater to a wide audience might not be able to. This notion is particularly salient in Colorado right now, which recently legalized marijuana sales. The state faces a unique challenge in promoting … Read more »
Apple thinking big in new iPad ad
Published January 20, 2014
We’re not surprised these days when Apple, one of the most recognizable companies on the planet, shoots for the moon in its advertising. So much about the company has taken on a larger-than-life quality, from the mythical image of Steve Jobs as a flawed genius to the continuing drama surrounding the company’s products, culture and leadership. Apple is known for using all of this grandness … Read more »
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