January 2014
Anchorman ads aid Dodge sales
Published January 18, 2014
The numbers are in, and they look great for both Anchorman 2 and Dodge. The unlikely pairing teamed up for a series of ads in recent months, aimed at promoting both the new film and the car company’s Durango. The campaign struck a nerve in the public consciousness, garnering more than 33 million views on YouTube, and making both a staple in late-2013 pop culture. Those numbers translated well. … Read more »
#BudLightFail: Brand tweets dumb NFL playoffs photo featuring the wrong teams
Published January 17, 2014
Here’s an important rule of thumb for all brands to keep top of mind: If you’re handed a brilliant web based marketing opportunity, try not to mess it up. Unfortunately, this is precisely what Bud Light recently did. After leading the Denver Broncos to a 24-17 victory over the San Diego Chargers in the divisional round of the NFL playoffs on Sunday, January 12, quarterback Peyton Manning … Read more »
Biz Stone’s new app saves its first life…sort of
Published January 16, 2014
It looks as if Twitter co-founder Biz Stone’s new app, Jelly, may have saved its first life. Of course, that’s not the purpose of Jelly, which is essentially positioned as Quora-for-pictures, and saying that it actually saved someone’s life is an extreme exaggeration, but Stone certainly didn’t miss the chance to capitalize on the amusing scenario. Oh, did we mention that … Read more »
Marketers look to increase efficiency of digital campaigns in 2014
Published January 15, 2014
Thousands of marketing managers responded to a recent survey compiled by Salesforce.com, detailing their priorities and goals for the upcoming year. Unsurprisingly, digital concerns led the list, with 67 percent describing their primary goal as increasing the efficiency of digital marketing campaigns, 64 percent emphasizing more engaging email marketing, and 61 percent hoping to see gains in their … Read more »
‘Where’s the Beef?': Anniversary of an icon
Published January 14, 2014
You can learn a lot from commercials that stick in the public mindset. Wendy’s has changed significantly since 1984, but across all those years it’s still probably primarily known for one catchphrase it introduced that helped define the decade: “where’s the beef?” It succeeded in part due to the simplicity of the original ad. Three elderly women are inspecting a ridiculously … Read more »
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