October 2014
Snapchat now open to advertisers
Published October 21, 2014
Even the most unlikely social media channels are possibilities for enhancing an online ad campaign. One example of a neglected platform for marketing is Snapchat, but the Washington Post recently announced that Universal Studios is taking to the micro-messaging service to promote the upcoming horror film “Ouija.” Because Snapchat specializes in fast, self-destructing messages, it would … Read more »
Two tips for direct mail copy [VIDEO]
Published October 20, 2014
Transcript If you’re taking the time to craft a direct mail offer, you want to be sure you’re going to knock it out of the park. Even if what you’re offering is exceptional, the way you write your message is key to making an impact on your prospective customers. So how do you create clear and effective direct mail copy? First, keep it simple. You want your copy to be easy to read and understand, … Read more »
Disney’s viral marketing with ‘Let It Go’
Published October 17, 2014
These days, effective marketing doesn’t just mean getting the message out there: It’s about converting the user so they become a passionate fan of the brand willing to spread the word about the thing they love. Arguably no one has been better at this than Disney, a studio famous for merchandising and producing countless items based on best-selling films, television shows and other properties. But … Read more »
Marketing specifically for the holiday season
Published October 16, 2014
Email marketing during the holiday season doesn’t need to be all about stuffed turkeys and sugar plums, but it should be structured around the general pace of work life in those months. Adjust your marketing campaign schedule to account for the hectic personal lives of your target audience, and you’ll almost certainly see better results. This advice comes from Amy Neely, who recently wrote … Read more »
eBay to begin ambitious worldwide marketing campaign
Published October 15, 2014
With the right approach, an innovative marketing campaign has the ability to recharge even a familiar, established brand. One internet mainstay, eBay, is looking to do just that with its new “Shop the World” initiative. According to AdAge, this global campaign, the first of its kind, will promote the idea of “anything” being available online through the service. While it’s … Read more »
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