January 2015
Generate traffic to your video by using the right thumbnail
Published January 23, 2015
Transcript Once you’ve made a great video for your website, it’s time to get it out there so people can see it! To generate more clicks, you’ll need to pick the right thumbnail image. Here are some things to think about when getting people interested in your content. Perhaps most importantly, you need to pick an image that is relevant to the video. Try and sum up the content without … Read more »
Do you have your customer’s permission?
Published January 22, 2015
Many people love getting email, but not if it’s from someone they don’t know. To get the most out of your email marketing campaign, your business should absolutely look for ways to add to the list of contacts. However, recipients are more likely to read and respond if they’ve already signed up for the messages and told you they want to receive these emails. That’s a tip that … Read more »
Digital advertising on the Apple Watch
Published January 22, 2015
When your business sits down to brainstorm local marketing ideas for the digital world, you need to consider important changes in technological trends. New devices, especially those that bring a new means of displaying content with them, could change the game and require you to act differently in some way, perhaps by incorporating a new platform into your previous strategy. According to AdWeek, digital … Read more »
Is Microsoft retiring its negative ad campaign?
Published January 21, 2015
While addressing your brand’s competition directly in your marketing can be effective, your business needs to ask itself how sustainable this strategy really is. Since 2012, Microsoft has gained attention for slamming Google in a series of infamous ads in which it warned users about being “Scroogled” by the tech giant. It was a catchy idea but drew criticism, and seems to have been … Read more »
Are you respecting the privacy of your mobile audience?
Published January 20, 2015
While the importance of reaching mobile users can put pressure on a localized marketing campaign, businesses must make sure that they are following best practices and respecting the privacy of customers. In an era when internet users routinely click past Terms and Conditions statements without reading, it’s not always easy to keep the customer informed. However, companies that make an effort … Read more »
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