January 2015
Is your content length too short?
Published January 12, 2015
When it comes to creating content for your brand, there is one important question you should always ask before moving forward: Will this hold my audience’s attention? When people are surfing the web, the window of time available to catch their attention is often small. Whether it’s in the form of an article, video, Tweet, Facebook post or any other type of content, considering length is … Read more »
Is your marketing content effective?
Published January 9, 2015
Many brands have adopted content marketing as part of their overall strategy. However, the term “content marketing” may have a deeper meaning than you think. According to an article in Adage, the level of success that a brand experiences through their content marketing efforts can depend on how committed the brand is to the idea of content marketing itself. When it comes to content, some … Read more »
Can a “dot” make a difference? Tumblr thinks so.
Published January 8, 2015
Businesses have more options for marketing online these days, thanks to new and creative uses of website space. Tumblr has discovered a novel place where it can host outside brands: its own logo. Back in September, AdWeek reported on an interesting new campaign that the service launched to promote Starbucks on National Coffee Day, September 29. Instead of the distinctive period at the end of the … Read more »
Will direct mail stay relevant in 2015?
Published January 7, 2015
Although it has been said more than once, the notion that direct mail is “dead” is a common misconception. Although digital marketing strategies have become increasingly relevant and popular, traditional tactics like sending an offer right to your customers’ doors can be a highly effective way of building loyalty and generating sales. With this in mind, here are a few reasons why … Read more »
It went viral…but where did your brand go? [VIDEO]
Published January 6, 2015
TRANSCRIPT Everyone dreams of getting that perfect viral marketing hit that everyone will see. Shared content means more views, and that means more people will be potentially exposed to your message. But what if they can’t connect it to you? If your business is trying too hard to be “viral,” it might forget to drive the name and mission of your business home. Great content can sometimes … Read more »
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