February 2015
Can Twitter campaigns combat online negativity?
Published February 19, 2015
It’s no secret that social media can be a mean-spirited place, and that even with its great potential, there are many who are all too ready to use it to spread hateful messages. Interestingly, brands seem to be responding to this with their Twitter campaigns, attempting to use specific hashtags to create a more positive atmosphere. Whether or not this ends up having a wide-ranging effect, this … Read more »
Elite winter wear company successful through ‘cultural branding’
Published February 18, 2015
Crafting a strong campaign marketing strategy involves looking at the points that make a product or service most relevant at a particular time. This year, the makers of the super-popular Canada Goose line of winter wear has seen massive success, with their recognizable clothing styles becoming a regular sight in cities wracked by cold. Although the company has existed for decades, the expensive products … Read more »
Minneapolis announces new city logo
Published February 17, 2015
Over time, all logos need to change to adapt to new styles and trends, whether they be for companies, educational organizations or even cities. Minneapolis, Minnesota, has adopted a sleek new graphic logo to represent itself on official displays, according to MinnPost, and the redesign takes elements of the previous images associated with the city and attempts to redefine them using a new style and … Read more »
New TV show uses phone calls for promotion
Published February 16, 2015
While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. Already the subject of a marketing blitz from the network, the team behind the show has incorporated themed phone calls into the strategy to further entice potential fans. The premise of the … Read more »
Starbucks partners with Match.com
Published February 13, 2015
Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to the previously established brand message. For some businesses, this could require creative thinking, but for dating sites it’s a natural time to shine and attract business in interesting ways. ABC … Read more »
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