February 2015
Adopting viral content to your brand
Published February 12, 2015
Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different kinds of data distributed online, and can tell when something feels too “salesy.” That’s why some major brands have turned to popular forms of online entertainment to try and improve … Read more »
What makes great Twitter content?
Published February 11, 2015
Transcript Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts? In an interview with Upstart Business Journal, entrepreneur Chelsea Krost said that social media users, particularly Millennials, are attracted to short and sweet posts that have some sort of visual element. There needs to … Read more »
The perfect timing of tweets
Published February 10, 2015
Marketing automation tools create consistency for a brand’s message across different platforms. On Twitter especially, writing new messages regularly keeps followers engaged and interested. However, it’s important that news-related tweets are posted at the correct time and do not feel dated. Once you have sent out a tweet, that tweet should stay marked with its one particular timestamp … Read more »
The perfect balance of creativity and functionality
Published February 9, 2015
No matter how a company tries to promote its brand, it’s difficult to find the right balance of creativity and functionality. Customers could respond well to an idea from left-field, but something too experimental risks getting ridiculed and hurting business instead of improving it. One case in point is McDonald’s recent “Pay With Lovin'” campaign, which has taken an interesting … Read more »
Lyft undergoes rebranding
Published February 6, 2015
As an online-based company that sees much of its business done via mobile, Lyft is an obvious candidate for a digital campaign. However, according to AdAge, the ridesharing business is going even further in 2015 by changing the way it is perceived through various media and reaching out to newer users. One of the biggest tactics is a video ad featured on YouTube that shows the company is making changes … Read more »
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