February 2015
New TV show uses phone calls for promotion
Published February 16, 2015
While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. Already the subject of a marketing blitz from the network, the team behind the show has incorporated themed phone calls into the strategy to further entice potential fans. The premise of the … Read more »
Starbucks partners with Match.com
Published February 13, 2015
Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to the previously established brand message. For some businesses, this could require creative thinking, but for dating sites it’s a natural time to shine and attract business in interesting ways. ABC … Read more »
Adopting viral content to your brand
Published February 12, 2015
Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different kinds of data distributed online, and can tell when something feels too “salesy.” That’s why some major brands have turned to popular forms of online entertainment to try and improve … Read more »
What makes great Twitter content?
Published February 11, 2015
Transcript Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts? In an interview with Upstart Business Journal, entrepreneur Chelsea Krost said that social media users, particularly Millennials, are attracted to short and sweet posts that have some sort of visual element. There needs to … Read more »
The perfect timing of tweets
Published February 10, 2015
Marketing automation tools create consistency for a brand’s message across different platforms. On Twitter especially, writing new messages regularly keeps followers engaged and interested. However, it’s important that news-related tweets are posted at the correct time and do not feel dated. Once you have sent out a tweet, that tweet should stay marked with its one particular timestamp … Read more »
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