February 2015
The perfect balance of creativity and functionality
Published February 9, 2015
No matter how a company tries to promote its brand, it’s difficult to find the right balance of creativity and functionality. Customers could respond well to an idea from left-field, but something too experimental risks getting ridiculed and hurting business instead of improving it. One case in point is McDonald’s recent “Pay With Lovin'” campaign, which has taken an interesting … Read more »
Lyft undergoes rebranding
Published February 6, 2015
As an online-based company that sees much of its business done via mobile, Lyft is an obvious candidate for a digital campaign. However, according to AdAge, the ridesharing business is going even further in 2015 by changing the way it is perceived through various media and reaching out to newer users. One of the biggest tactics is a video ad featured on YouTube that shows the company is making changes … Read more »
Choosing the most effective logo for your podcast
Published February 5, 2015
New forms of media have given rise to new types of logos. Podcasts, in particular, have rapidly grown in popularity in recent years, and since they are a mostly non-visual format, use logos to distinguish themselves. One study even found that the average listener spends more time with podcasts than any other audio format, including music. That means users have a special relationship with their favorite … Read more »
When is your niche too niche?
Published February 4, 2015
Appealing to specific users is important on social media, as it helps put the potential customer first and gives an ad more individuality. As the Wall Street Journal has reported, Lexus is taking a plunge into Facebook video marketing with a campaign intended to increase its reach with specialized video ads. This could point to the enduring virtues of making online ad content with targets firmly in … Read more »
What do all of the best logos have in common?
Published February 3, 2015
TRANSCRIPT Want your customers to pay attention? Consider adopting a new logo for your business, but think carefully when you do! [marker] When it’s time to give your company’s old branding a new twist, it helps to think about what you really want to say with your new image, and do it in a way that embraces the moment. Fast Company recently looked at some of the best and worst new logos … Read more »
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