February 2015
Give your customers a teaser!
Published February 2, 2015
How do you get the customer to click on your content? Try giving them a little sample to get their interest! [marker] Whether it’s an image that catches the eye perfectly or a well-crafted snippet from a blog post, everyone loves a little teaser. If it’s both attention-grabbing and accurate, it could be a good way to drive people back to your original site and get them to learn about your … Read more »
Comics company adds direct mail service
Published January 30, 2015
Just because your company is already doing well with online marketing doesn’t meant that a direct mail marketing service is unnecessary. In fact, it might be a novel way to take advantage of a devoted internet fan base and expand your marketing material into the physical world. Image Comics, the company behind such popular franchises as The Walking Dead and Saga, is surprising some with a new … Read more »
Engaging audiences with the right hashtag
Published January 29, 2015
TRANSCRIPT On Twitter, a good hashtag can really make a marketing meme stand out. Take time to figure out which phrasing is best for your brand and you’ll succeed in the long run. What makes a successful hashtag campaign? For one, it can’t be too long, and it should to be flexible enough to apply to a variety of different situations. Alternately, it could be a prompt to help users come … Read more »
Study says Social media marketing is growing
Published January 28, 2015
TRANSCRIPT It’s only been 2015 for a month, but already it looks to be a big year for digital marketing. Why? A Salesforce.com study predicts that many marketing companies will be focusing on digital initiatives this year. Out of 5,000 marketing professionals the source surveyed, 73 percent said that email mattered for their business, 68 percent said they were integrating mobile into their overall … Read more »
Facebook’s new feature flags fake news
Published January 27, 2015
One problem with much of the information on Facebook is that it can turn out to be false, even if the source seems to be genuine. Rumors spread quickly through social media, confusing readers and starting misleading trends. Recognizing that this could be a problem, Facebook announced recently that it has taken deliberate action to allow fewer hoaxes and help its customers fight against disreputable … Read more »
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