January 2015
Are you respecting the privacy of your mobile audience?
Published January 20, 2015
While the importance of reaching mobile users can put pressure on a localized marketing campaign, businesses must make sure that they are following best practices and respecting the privacy of customers. In an era when internet users routinely click past Terms and Conditions statements without reading, it’s not always easy to keep the customer informed. However, companies that make an effort … Read more »
Twitter’s #chooseyourownadventure
Published January 19, 2015
At this point, most are familiar with the way Twitter promotes interaction between different users: Messages can be tweeted using popular hashtags, linking users to other accounts that support a particular message. Brands have become especially aware of the way that quick connection to their audience can help boost customer satisfaction. Fast Company recently examined one especially innovative use … Read more »
THE EASY WAY TO FIND YOUR NICHE [VIDEO]
Published January 16, 2015
Finding your niche audience is important. Fortunately, with all of the different channels available, the internet makes identifying a target audience easier than ever before. Entrepreneur Nick Unsworth has written about this aspect of successful online marketing in a book co-authored by Valerie Shoopman of Facebook. According to an excerpt summarized on Forbes, Unsworth and Shoopman both believe in … Read more »
Should we celebrate ‘National Returns Day?”
Published January 15, 2015
Sometimes, events or trends that don’t appear to put your business into a pleasing light can become secret weapons for promotion. Two years ago, Oreo won acclaim for a tweet during a power outage in the Super Bowl that helped capitalize on some misfortune. A more timely example is being suggested by an AdWeek article about the “season of returns.” According to the source, we are now … Read more »
Confident vs. Pushy Emails [VIDEO]
Published January 14, 2015
Transcript There’s a fine line between being excited in your marketing email and coming across as pushy. How do you show confidence without being too overbearing? One way to be more effective, according to CEO Kevin Gould, is to use common, informal language. You don’t have to use slang, but you should sound casual and friendly. Another tactic is to show real passion for your company. The … Read more »
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