4 Tips for creating an effective direct mail marketing campaign

Published March 26, 2014 at 8:28 am

Ecommerce may be here to stay, but that doesn’t mean that traditional marketing tactics are out. In fact, if you’re planning a multi-channel marketing campaign, you cannot afford to overlook direct mail as an integral part of your strategy. When done skillfully, direct mail can make a big impression. Keep the following suggestions in mind as you plan your direct mail campaign.

1. Know your audience. One of great advantages of direct mail is that it allows you to put your offer directly into the hands of the people who will be most interested in it. Take the time to consider that mail is able to reach a wide variety of people, some who might not be reachable through digital marketing tactics.

2. Know what to say. The copy you use in your mailing will make or break your direct mail campaign. Skillfully-crafted copy allows you to grab your intended audience’s attention and really sell them on your offer. Make sure your offer is unique!

3. Offer value. No one likes getting junk mail. However, if you get innovative you can come up with other ways for your direct mail to provide value, even if the customer doesn’t want to use the offer.

4. Be creative. A creative approach to direct mail can make a big and lasting impression, whether the customer takes advantage of your offer or not. Engaging copy, humor and memorable design are just a few ways you can make your mailing stand out and leave a lasting impression on your customers.

Armed with the right knowledge and approach, you can create a direct mail campaign that will not only make your company stand out, but will also make it memorable in the minds of your customers.