Which social media channel should you choose?

Published August 26, 2014 at 9:41 am

Making the most of social media is an important part of any multi-channel marketing strategy. But with all of the channels available today, it can be difficult for businesses to know which to use.

When it comes to local marketing, having a presence on social media channels can help your business become more visible in search results. It can also give you the chance to build stronger customer relationships. Although it might seem ideal to use every platform possible to get the word out, doing so can take considerable time and resources. Additionally, it might not be necessary.

As an article in Business2Community suggests, finding the most appropriate channel for your audience can be an effective way of reaching customers where they spend the most time. According to an infographic from ImageWorks, 74 percent of shoppers are using social media to help them make purchasing decisions.

The infographic details which platforms might be preferable for your marketing efforts, depending on what you are looking to accomplish. Business to business companies may find their biggest audience on LinkedIn, while business to consumer companies would have better results using Facebook. For companies producing products with a visual appeal, image-based sites like Instagram and Pinterest can be great channels to add to the mix.

Whichever channels you ultimately decide on will have the potential to go a long way to get the message out about your company if you use a sound marketing strategy. If you decide to invest your time into multiple social channels, automated marketing software can help you maximize your results while minimizing the amount of work it takes to implement a cohesive campaign and maintain high levels of personalization.